Sales & Marketing Training

What we do.

Skillful communication is key.

We train individuals and groups how to sell their product or service by employing some simple but very powerful communications methods. 

We show sales professionals how to discover the primary needs and motives of customers, prospects, and referral sources. We teach them how to build rapport and how to present sales and marketing messages that speak precisely to the needs, requirements, and preferences of the customer.

Practice, practice, practice.

Training sessions often include role playing and sharing of insights about the strengths and weaknesses of each person's sales approach. Participants are encouraged to work with an "accountability partner" to practice one newly-learned skill daily to reinforce and gradually "own" the communication skill.

Where and when.

Ideally, the training occurs on-site in 2 - 4 hour sessions over a period of 2 - 4 weeks. Sessions are immediately followed by one-hour, face-to-face meetings for individuals and are supplemented by 15-minute weekly telephone coaching sessions.

Follow-up.

Telephone coaching continues, if desired, for an agreed-upon time to provide ongoing reinforcement while the trainee builds confidence and skill.

Later, the trainee may call, as needed, for support or specific skill building.

What people say.

"Worth more than her weight in gold. Well worth her fees."

"Susan is dedicated to producing results for her clients. Her sincere and consistent intention to support me is a real boost. Our sessions are a great way to develop peak performance, plus they're full of laughter."

"Susan helps me gain clarity about problems so that I make better decisions and move forward with more confidence. A pair of eyes looking in from the outside, making us more efficient and productive, is a vital part of our company's ongoing growth strategy."

"Susan is worth ten times what she charges."

"I appreciate the contribution you made to Medici's selling arsenal. The day was fun and meaningful. Medici now has a new common language regarding sales and marketing that will be a terrific aid to us."

"I value Susan's supportiveness, business-like manner, and friendly approach. Her ability to network and draw in creative solutions from both her contacts and experience helps me reach my goals."

"You listen well, have great ideas, and are very empathetic, but direct enough with us to be effective in helping us improve. Your marketing ideas are always good and we get a unique benefit from being able to discuss real-life situations and dilemmas with you. Your enthusiasm for positive results is infectious."

"The seminar gave me useful tools to bring me to a comfort level with cold calling. I now feel that there's no need to fear a cold call."

"I learned how to tailor my sales calls to the personalities that I will be meeting with."

"I liked the technique to close sales by personality type and the 'hot spots' to avoid conflict while selling."

"I would encourage anyone who deals with people and sales to take this course."

"The stories and advice were relevant and practical as well as realistic for implementation."